You might choose to create an opt-in form that directly tells visitors to subscribe to your emails. Because they’re hard to ignore, they tend to grab the attention of site visitors more so than static text. Use opt-in forms: Opt-in boxes typically take the form of pop-ups or slide-ins asking readers to subscribe. Your offers might include a free e-book or guide, a complementary slide deck or online course, or a coupon code for your online store. Commonly known as “freebies,” lead magnets are just incentives that you offer in exchange for a subscription.
Create lead magnets: People will likely sign up if they receive something valuable in exchange.
